MTL — Open Loops CURRENT-STATE BOARD — 2026-08-04
Canonical board: https://mtl-open-loops.pages.dev · Supersedes MTL-OPEN-LOOPS-2026-08-02-VERIFIED.md. Merges the 08-02 LIVE-VERIFIED sweep (Shopify Admin API theme 159127928981 + Etsy API shop 62435306) with today's verified deltas so nothing is lost.
Legend: ✅ DONE-LIVE · 🟡 IN FLIGHT · 🔵 NEEDS-KAYLA · ❗ locked-rule item still open
✅ DONE / LIVE (verified 2026-08-04)
- ✅ Centered single-line wordmark logo live on memorythatlasts.com (backup theme
159930744981).
- ✅ Shopify → Pinterest catalog ON + verified — 261 products, daily ingest, catalog
4815957580684.
- ✅ Etsy shop-video preview permanent at https://mtl-etsy-preview.pages.dev.
- ✅ Canada launch — "Now shipping to Canada!" announcement live; CA $9.39 parity holds (Shopify + Etsy).
- ✅ Etsy hero banner live.
- ✅ Paw hidden-bar $49 on both platforms (Etsy
4503106505 + 4503087440, Shopify $49) — parity holds.
- ✅ Review-request email fixed — working form + correct header.
- ✅ Homepage Names/Dates/Initials tile → heart-cutout image (closes O7 tile swap).
- ✅ Ship copy — all Shopify say "Ships within 2 to 5 days"; 0 use "business days" (O8).
- ✅ "silver" in data layer: 0 both platforms (FTC-safe). AI-label pills: 0 live both.
- ✅ Free US shipping — Shopify US $0 both delivery profiles; Etsy all listings on "Free Standard – Accessories" US $0.
- ✅ Stale "zzz OLD" themes deleted (159735873685, 159136153749) (O14).
- ✅ Hero CTA repointed to /collections/personalized-necklaces (O10 CTA half).
🟡 IN FLIGHT
- 🟡 Klaviyo empty flow
TcsiFG being set to Manual (keeper UB7GCQ verified clean).
- 🟡 Logo rollout — verify all Shopify surfaces + Google profile photo + Gmail signature.
- 🟡 Pinterest next-30-days pin plan + Tailwind / Caitlyn / video research.
- 🟡 Zodiac collection DEV page iteration — multi-select, 3x4 pills, month+day birthday finder (relates O9 hero-style consolidation).
🔵 NEEDS KAYLA (quick tasks — app blocks automation)
- 🔵 Judge.me logo upload — ~30 sec; their app blocks automation (also O15 gold/black button on DEV awaiting push).
- 🔵 Etsy alt-text native grind — needs Kayla to narrow the Chrome window (Etsy alt-text still ~0%).
- 🔵 Search & Discovery filter clicks — ~2 min iframe taps (O3: add Sign/Finish/Product-Type, remove "Availability").
❗ Locked-rule decisions still OPEN (from 08-02 live sweep)
- ❗ Em dash live in descriptions — Shopify 87/89, Etsy 86/88 (auto-gen spec bullets, e.g.
Pendant — 0.71 x 0.71). Titles clean. Fix = one-shot — → - in dimension block both platforms (~173 reversible writes, backups saved). DECISION: approve storewide em-dash scrub? (y/n)
- ❗ "charm" live — Shopify 11 titles + 2 desc; Etsy 42. Banned word but an SEO keyword under parity. DECISION: strip everywhere (SEO hit) or keep as SEO exception? (strip/keep)
- ❗ "keepsake" — 1 live — Shopify desc on
monogram-initial-heart-cutout-necklace; Etsy 0. DECISION: replace with "piece"/"necklace"? (y + word)
🔵 Other open loops (O-series, carried)
- 🔵 O4 Mobile 390px real-phone check (paw finish-selector stack + dog-name centering).
- 🔵 O11 Pinterest merchant verification (VMP self-order; catalog now ON but tier limited until verified).
- 🔵 O12 Enable CA + UK + AU target countries in Google & YouTube app (hold EU/GPSR). CA JSON-LD already live.
- 🔵 O13 Delete 3 UNUSED Etsy shipping profiles ($4.49, $5.69, EU-enabled $9.00) — latent trap; confirm delete all 3.
- 🔵 O10 Hero headline final (CTA done).
- ⏳ O17 eRank long-tail pet/paw research (no API). O18 gallery-slot fallback (birth-flower vbar + zodiac-cutout-bar). O14 residual optional theme cleanup (3 LIVE snapshots + 3 old DEV themes).
- 🔵 10% launch sale NOT live on Shopify (only WELCOME10 active) — decide if wanted.
🎯 Goals
- Net profit ladder: $20k net profit → then $20k/mo → then $100k/mo by Dec 2026.
- Margin target: 60–70% net on engraved jewelry (accept lower while starting; keep researching toward target).
🔒 Brand & compliance rules (never break)
- Anonymous founder; no personal email/phone/home address public; Klaviyo form only; name never on Shopify/Etsy.
- Never expose Printify / Fulfill Engine / POD / dropshipping on any customer surface.
- Banned words on customer surfaces: no "keepsake", no "charm" (SEO exception under review). Never call stainless "silver" in the data layer (FTC).
- No em dashes in customer copy (use " - ").
- Shipping copy always "Ships within 2 to 5 days" (never "delivered"/"processed"), Shopify + Etsy.
- Max 3 finishes: Gold, Rose Gold, Stainless. Never Black or Rainbow PVD.
- Shopify = Etsy price parity (identical). Free US shipping both sites, baked into price, verified working.
- Mockups only = our Kittl mockups (never Printify stock/auto). Vectorize any engraving art before Printify.
- Mobile-first, then desktop. All code/theme changes to DEV theme first, tested, then deploy live-direct — never publish DEV.
*Board built by _loops_html.py → /tmp/loops_site/index.html → wrangler pages deploy --project-name mtl-open-loops. Source of truth: this file.*