MTL — Open Loops CURRENT-STATE BOARD — 2026-08-04

Canonical board: https://mtl-open-loops.pages.dev · Supersedes MTL-OPEN-LOOPS-2026-08-02-VERIFIED.md. Merges the 08-02 LIVE-VERIFIED sweep (Shopify Admin API theme 159127928981 + Etsy API shop 62435306) with today's verified deltas so nothing is lost.

Legend: ✅ DONE-LIVE · 🟡 IN FLIGHT · 🔵 NEEDS-KAYLA · ❗ locked-rule item still open

✅ DONE / LIVE (verified 2026-08-04)

• ✅ Centered single-line wordmark logo live on memorythatlasts.com (backup theme 159930744981).
• ✅ Shopify → Pinterest catalog ON + verified — 261 products, daily ingest, catalog 4815957580684.
• ✅ Etsy shop-video preview permanent at https://mtl-etsy-preview.pages.dev.
• ✅ Canada launch — "Now shipping to Canada!" announcement live; CA $9.39 parity holds (Shopify + Etsy).
• ✅ Etsy hero banner live.
• ✅ Paw hidden-bar $49 on both platforms (Etsy 4503106505 + 4503087440, Shopify $49) — parity holds.
• ✅ Review-request email fixed — working form + correct header.
• ✅ Homepage Names/Dates/Initials tile → heart-cutout image (closes O7 tile swap).
• ✅ Ship copy — all Shopify say "Ships within 2 to 5 days"; 0 use "business days" (O8).
• ✅ "silver" in data layer: 0 both platforms (FTC-safe). AI-label pills: 0 live both.
• ✅ Free US shipping — Shopify US $0 both delivery profiles; Etsy all listings on "Free Standard – Accessories" US $0.
• ✅ Stale "zzz OLD" themes deleted (159735873685, 159136153749) (O14).
• ✅ Hero CTA repointed to /collections/personalized-necklaces (O10 CTA half).

🟡 IN FLIGHT

• 🟡 Klaviyo empty flow TcsiFG being set to Manual (keeper UB7GCQ verified clean).
• 🟡 Logo rollout — verify all Shopify surfaces + Google profile photo + Gmail signature.
• 🟡 Pinterest next-30-days pin plan + Tailwind / Caitlyn / video research.
• 🟡 Zodiac collection DEV page iteration — multi-select, 3x4 pills, month+day birthday finder (relates O9 hero-style consolidation).

🔵 NEEDS KAYLA (quick tasks — app blocks automation)

• 🔵 Judge.me logo upload — ~30 sec; their app blocks automation (also O15 gold/black button on DEV awaiting push).
• 🔵 Etsy alt-text native grind — needs Kayla to narrow the Chrome window (Etsy alt-text still ~0%).
• 🔵 Search & Discovery filter clicks — ~2 min iframe taps (O3: add Sign/Finish/Product-Type, remove "Availability").

❗ Locked-rule decisions still OPEN (from 08-02 live sweep)

• ❗ Em dash live in descriptions — Shopify 87/89, Etsy 86/88 (auto-gen spec bullets, e.g. Pendant — 0.71 x 0.71). Titles clean. Fix = one-shot — → - in dimension block both platforms (~173 reversible writes, backups saved). DECISION: approve storewide em-dash scrub? (y/n)
• ❗ "charm" live — Shopify 11 titles + 2 desc; Etsy 42. Banned word but an SEO keyword under parity. DECISION: strip everywhere (SEO hit) or keep as SEO exception? (strip/keep)
• ❗ "keepsake" — 1 live — Shopify desc on monogram-initial-heart-cutout-necklace; Etsy 0. DECISION: replace with "piece"/"necklace"? (y + word)

🔵 Other open loops (O-series, carried)

• 🔵 O4 Mobile 390px real-phone check (paw finish-selector stack + dog-name centering).
• 🔵 O11 Pinterest merchant verification (VMP self-order; catalog now ON but tier limited until verified).
• 🔵 O12 Enable CA + UK + AU target countries in Google & YouTube app (hold EU/GPSR). CA JSON-LD already live.
• 🔵 O13 Delete 3 UNUSED Etsy shipping profiles ($4.49, $5.69, EU-enabled $9.00) — latent trap; confirm delete all 3.
• 🔵 O10 Hero headline final (CTA done).
• ⏳ O17 eRank long-tail pet/paw research (no API). O18 gallery-slot fallback (birth-flower vbar + zodiac-cutout-bar). O14 residual optional theme cleanup (3 LIVE snapshots + 3 old DEV themes).
• 🔵 10% launch sale NOT live on Shopify (only WELCOME10 active) — decide if wanted.

🎯 Goals

• Net profit ladder: $20k net profit → then $20k/mo → then $100k/mo by Dec 2026.
• Margin target: 60–70% net on engraved jewelry (accept lower while starting; keep researching toward target).

🔒 Brand & compliance rules (never break)

• Anonymous founder; no personal email/phone/home address public; Klaviyo form only; name never on Shopify/Etsy.
• Never expose Printify / Fulfill Engine / POD / dropshipping on any customer surface.
• Banned words on customer surfaces: no "keepsake", no "charm" (SEO exception under review). Never call stainless "silver" in the data layer (FTC).
• No em dashes in customer copy (use " - ").
• Shipping copy always "Ships within 2 to 5 days" (never "delivered"/"processed"), Shopify + Etsy.
• Max 3 finishes: Gold, Rose Gold, Stainless. Never Black or Rainbow PVD.
• Shopify = Etsy price parity (identical). Free US shipping both sites, baked into price, verified working.
• Mockups only = our Kittl mockups (never Printify stock/auto). Vectorize any engraving art before Printify.
• Mobile-first, then desktop. All code/theme changes to DEV theme first, tested, then deploy live-direct — never publish DEV.

*Board built by _loops_html.py → /tmp/loops_site/index.html → wrangler pages deploy --project-name mtl-open-loops. Source of truth: this file.*